美國 Apple 公司今天推出了一套「蘋果 20 年設計」硬殼精裝書,內容涵蓋了從 1998 年的 iMac 電腦到 2015 年的 Apple Pencil 產品,共 450 張照片講述蘋果產品的創新和工藝設計故事,並將此書獻給和回憶已故執行長 Steve Jobs。

While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.

此套 “Designed by Apple in California” 精裝書有兩種尺寸可供選擇,小 (10.20“×12.75”) 售價 $ 199、大 (13“×16.25”) 售價 $299,可於明天 2016 年 11 月 16 日星期三,在台灣、美國、英國、法國、澳大利亞、德國、香港、日本和韓國的 Apple 官方網站訂購,或是在美國 Apple Store 零售店購買。

購買 Designed by Apple in California

“Designed by Apple in California” chronicles 20 years of Apple design

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